Fragmented academic and administrative support across multiple deanships in Makkah, causing delayed inquiries and student frustration.
full automation of routine student inquiries and administrative requests
average turnaround for academic standing and document status verifications
student and faculty satisfaction score across digital service touchpoints
Located in the Holy City of Makkah, Umm Al-Qura University encompasses a massive academic community of over 100,000 students, researchers, and faculty spread across multiple campuses. Coordinating student inquiries across dozens of distinct academic deanships and administrative departments presented chronic communication challenges, particularly regarding graduation clearances, stipend schedules, and campus facilities.
The university enacted a comprehensive plan to consolidate student services into a single intelligent entry point operating round the clock. Regulatory procedures from thirty deanships and academic divisions were synthesized into a structured knowledge base, enabling immediate, automated answers to standard inquiries and self-service document verification.
eChat was introduced across the university portal and WhatsApp, trained to understand both Modern Standard Arabic and the regional Hejazi dialect, accommodating the diverse student body that includes international scholars. The conversational assistant guided students step-by-step through transcript requests, course add-and-drop procedures, and examination schedules with total clarity.
"Our digital campus evolved into a single intelligent touchpoint, serving student needs around the clock with exceptional operational efficiency."
Sarah Al-Shehri
Director of Beneficiary Services & Student Experience · Umm Al-Qura University
Configured automated workflows categorized inquiries into academic, financial, and housing tracks, seamlessly handing off specialized questions to designated student counselors. The Unified Inbox provided supervisors with comprehensive visibility over case progress, average turnaround times, and recurring student concerns, facilitating proactive policy adjustments.
The unified conversational system eliminated administrative ambiguity and drastically reduced inquiry resolution cycles, elevating everyday campus life. With round-the-clock guidance accessible on any mobile device, Umm Al-Qura University demonstrated how conversational AI elevates institutional efficiency and strengthens student success.
This case study, metrics, and narrative are illustrative samples for development purposes and subject to final review prior to launch.
inquiries and service requests automated end to end without human intervention
Handling hundreds of thousands of agricultural and environmental service requests annually with extensive call center queues.
applicant satisfaction rating for response accuracy and speed
Managing over 80,000 student admissions inquiries during peak registration cycles, straining deanship staff and academic advisory units.
Tell us what you want to build. We’ll turn it into applications, enterprise systems and AI solutions that grow with your business.
